Have you noticed that Google often answers your question right at the top, before any of the usual links? That box — and the AI summaries now appearing above results — is where a growing share of attention goes. Answer Engine Optimization, or AEO, is the work of making sure the answer Google shows comes from your business, not a competitor's.
It doesn't replace normal SEO. It's an extra layer on top that captures the valuable space at the very top of the page, where people look first.
What I'll do for you
Answer the real questions people ask
I find the actual questions your customers ask Google and create content that answers each one clearly and completely.
Give the answer up front
Google likes clear, direct answers it can lift to the top. I write your content so it gives a clean answer first, then explains more — making it easy to feature.
Add the helpful behind-the-scenes details
There's some simple code that helps Google understand your questions and answers and show them as a featured result. I add it correctly.
Format for the top spot
I use clear question headings, short paragraphs, lists, and steps — the formats Google most often picks as the answer.
Build your authority on the topic
Google favours sources that cover a subject thoroughly and can be trusted. I help you build that depth so Google sees you as the go-to answer.
Why this matters
When Google shows an answer box or AI summary, that's often the first — and sometimes the only — thing people read. If it's quoting you, you get the visibility, the trust, and the clicks. If it's quoting a competitor, you can be invisible even when you rank well. AEO keeps you visible as search shifts from links to answers.
The answer box sits above everything else. AEO is how you claim it.
How we'll work together
I find the questions and answer formats that matter for your business, check where you and competitors currently appear, then improve and structure your content and build your authority. I keep an eye on your presence in those answer spots and keep refining.
Where this fits
AEO is powered by genuinely helpful content and pairs naturally with getting recommended by AI assistants. New to this? Read my plain-English guide to answer engine optimization, or book a free review.