Keyword research is simply finding out what your customers actually type into Google. It's the map for your whole SEO plan. Without it, you risk creating pages nobody searches for, or chasing searches you can't realistically win. With it, every page has a clear purpose and a real audience already looking for it.
In Nepal there's an extra layer: people search in English, in Nepali, and in a mix of both. Good research captures how your customers really search, not how you assume they do.
What I'll do for you
Find the right topics and terms
Starting from your products, services, and the words your customers use, I build a full list of the searches worth going after.
Understand what each search really wants
Not every search is the same. Some people want to buy, others want to learn. I sort searches by what the person is after, so we target buyers when you want sales and answer questions when you want to build trust.
Pick the searches you can actually win
I weigh up how many people search for each term, how hard it is to rank for, and how valuable it is to your business — balancing big, competitive terms with easier ones that still bring in good customers.
Spot what competitors are winning
I look at the searches your competitors show up for and you don't, revealing proven opportunities you can move into.
Cover English and Nepali searches
I research how your specific audience searches across both languages, so you capture demand your competitors overlook.
Map it all to a clear plan
Finally, I match every search to a page — one you have or one to create — so your site covers your topics fully, and I put it in priority order so you know exactly what to do first.
Why this matters
Keyword research lines up everything you do with what people are genuinely searching for. It tells you what pages to create, what to fix first, and where the quickest wins are. It's the difference between guessing and aiming at real demand — and it feeds your content, ads, and everything else.
You can't get found for searches you never target. This makes sure you're aiming at real, valuable demand.
How we'll work together
I learn about your business and customers, build a full list of searches, sort them by intent and value, check the competition, and account for how people search in Nepal. You get a clear, prioritised plan you can act on right away.
Where this fits
Your keyword plan feeds straight into your content and page improvements. Pair it with a full audit for the complete picture, or get started.